Life Is Simple And In Business - The Simpler The Better

If there is one guiding motto in life, it is simplicity. This principle should reign supreme

in all areas of life, from language, ideas to business and strategies. Yet, the irony remains

that most people are attracted to complexity, thinking that simple efforts run the risk of

being ridiculed as being obvious, simplistic or unoriginal. Contrary to what some may

think, simplicity is hard to achieve. In fact, Karl von Clausewitz, the famous military

historian, once said, Everything is very simple in war, but the simplest thing is difficult.

In business, the most successful ideas are usually stunningly simple. In fact, simplicity is

at the heart of many success stories in business. Management consultants are often guilty

of clouding things with technical jargon and complex concepts. There is a tendency

among business people to indulge in complicated and high-sounding buzzwords that give

the impression of being smart and polished. Jack Welch, the chairman of General Electric,

hit the nail on the head when he said, Insecure managers create complexity. Real

leaders dont need clutter. People must have the self-confidence to be clear, precise, to be

sure that every person in their organization understands what the business is trying to

achieve. You cant believe how hard it is for people to be simple, how much they fear

being simple. They worry that if theyre simple, people will think theyre simpleminded.

The tenet that business is simple is one of Welchs fundamental beliefs. After all, this

is not rocket science, insisted Welch. To further his point, Welch has said that if you

gave the same information to a group of business people, they would likely come up with

the same answer to any problem put before them. Simplicity and informality have been

constants throughout Welchs years.

Very often, the answer to improving company performance boils down to introducing

simple ideas and making sure they get done. Success in business usually comes down to

the ability to find a simple idea that distinguishes one from the competition. And while

the idea differentiates your business from your competitors, strategy gives wing to the

idea that can make your business soar. While it is true that new ideas drive businesses, is

the process of finding a new idea as complex as some have made it out to be? The

simplest way to invent a new product is to borrow and adapt an existing idea.

Take for example, Papa Johns Pizza, which was voted as the Best Pizza Chain in

America for two years running and whose simple approach to business generated almost

US$900 million in annual sales. Its founder, John Schnatter, has this to say about his

success, There are no secrets to our success. It is all about better ingredients and quality

and good old-fashioned hard work. The biggest thing we do differently is that we keep

things simple.

Indeed Ralph Waldo Emerson captured the essence of simplicity superbly when he

remarked: Nothing is more simple than greatness; indeed, to be simple is to be great.

Successful companies rely on simple concepts of clear focus on it core competence, do it

much more efficiently than its competitors and have the right people to run the business.

Remember the acronym, KISS, keep it simple and short. We need to keep businesses

simple and more importantly, to make it simple for the customers to do business with us.

http://www.corporateturnaroundexpert.com

Dr Mike Teng (DBA, MBA, BEng, FIMechE, FIEE, CEng, PEng, FCMI, FCIM, SMCS) is the author of the best-selling business book Corporate Turnaround: Nursing a sick company back to health, in 2002. In 2006, he authored another book entitled, Corporate Wellness: 101 Principles in Turnaround and Transformation. Dr Teng is widely recognized as a turnaround CEO in Asia by the news media. He has 27 years of experience in corporate responsibilities in the Asia Pacific region. Of these, he held Chief Executive Officers positions for 17 years in multi-national, local and publicly listed companies. He led in the successful turnaround of several troubled companies. He is currently the Managing Director of a business advisory firm, Corporate Turnaround Centre Pte Ltd, which assists companies on a fast track to financial performance. Dr Teng was the President of the Marketing Institute of Singapore (2000 2004), the national body representing some 5000 individual and corporate marketing professionals in Singapore

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