Essential Rules For Effective Email Marketing

If you want an email campaign to succeed, you don`t want to

offend anyone when sending your messages. Turn off a

consumer with your email and you can be sure they`ll

tune out your message. Don`t let this happen to you!

A message that earns respect makes sales. That`s why our

first topic for discussion is email etiquette. (Later in the

course, we`ll talk more about how to write an email sales

letter.)

Train yourself to always -- and I mean ALWAYS -- stick to

the rules below when crafting your email message.

=> RULE #1 - ALWAYS WRAP YOUR LINES AT 65

CHARACTERS OR LESS

Whenever you write an email, always format the lines so that

they`re 65 characters, or less, across. To do this, you may

need to do a "hard return" by hitting "Enter" at the end of

the line.

Wondering why to limit your lines to just 65 characters?

(Good question! It shows you`re thinking.) There are two

reasons that "less is more":

-- The first thing to remember is that looking at a computer

screen for a long time causes EYE FATIGUE for many readers.

The shorter span of characters across the screen makes

reading easier and more appealing to the recipient of your

email message.

-- The other reason to go short instead of long is this:

some email clients AUTOMATICALLY ENFORCE LINE-WRAPPING

at 60-65 characters on received messages. If your email

is wrapped at 70, the content will arrive all "chopped up."

This makes it unattractive...and worse -- unappealing.

-- Tip within a Rule #1: Email clients such as Outlook

Express allow you to SET THE LINE-WRAP to any

character-width you choose. That means you won`t have to

hit Enter each time after typing 65 characters. Makes life

easier!

-- Tip within a Rule #2 - You can type 65 asterisks or

dashes in a Notepad file to create a template. Then paste

your email below it to see if any lines extend too far to

the right.

=> RULE # 2 - BE CAREFUL USING ALL CAPS

How many times have you changed the TV channel to avoid

listening to a screaming car salesperson? No one likes a

screaming salesperson...and no one likes a "screaming" email

message, either. Odds are, when someone has over-amped the

volume of their message by using too many capital letters

(not to mention too many exclamation points and other

punctuation) - you`re going to be turned off.

On the Internet, email messages written in all caps are

considered yelling. It`s okay to write some sentences and

some words in all caps, but don`t go overboard. (As you can

see in this message, I`ve tried to use capital letters to

help break up sections of the content from time to time)

-- Tip within a Rule: Consumers buy from a source they

trust. Emails in all caps are perceived as "shady" or

uneducated, and have an appearance that damages the

credibility of an offer.

=> RULE #3 - WATCH YOUR Ps & Qs (Spelling and Grammar)

Would you be influenced by an email selling you something

that had noticeable spelling and grammar mistakes? Sure you

would...and the influence would be negative, not positive!

When a consumer reads a sales message that`s filled with

errors, they think to themselves, "Good grief, this person

doesn`t even take the time to get his emails right. His

product is probably the same quality as his emails."

When you`re in business, YOUR IMAGE IS YOUR REPUTATION

and your reputation is the reason people buy from you or the

guy down the block. It`s essential that you create an image

of INTEGRITY, CREDIBILITY, and HONESTY in the mind

of your prospects. Sending emails filled with errors doesn`t

hurt your professional image...it destroys it. (Ouch!)

Sincerely,

Steven Ackerman

If you would like to subscribe to my entire series of helpful articles

just go to my website, http://www.Ackerman55.com, fill in your

name and email in the form and hit the "Free Signup!" button

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