Email Marketing - Why You Have to Use a Squeeze Page
First of all, what is a squeeze page? A squeeze page is a web page that has as its only purpose the opting in of opt in subscribers. The idea of a squeeze page is that you are looking for people to opt in to your opt in email list not to make sales or give content.
When you are working with a squeeze page, the most important thing with that squeeze page is that the visitors to the squeeze page opt in. If they do not opt in, your squeeze page is not good enough.
So why do you need to have a squeeze page?
If you do not use a squeeze page, and just put a web form on your web page to collect subscribers, you will probably average an opt in rate of around 10%. But with a squeeze page, you can get up to 70% (or more) of your visitors to opt in.
So that means you can get up to 7 times more subscribers if you use a squeeze page rather than just an opt in box.
So why does a squeeze page have to have no other purpose?
If you start adding other links outbound on your squeeze page, you will find that people will click those links instead of opting in to your opt in form. If you add more than a few links, then your opt in conversion rate will approach that of a regular web site.
The bottom line is: do not try to do anything on a squeeze page except get the opt in!
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Sean Mize is a full time internet marketer who has written over 1400 articles in print and 10 published ebooks.
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