Email Marketing - Top 5 Mistakes of Email Marketers
Email marketing can be one of the most fulfilling online income makers, and yet many people continue to make beginner mistakes month after month and wonder why they dont have better responses.
So what is the number one mistake of email marketing? The number one mistake of email marketers and in email marketing is that of not treating your subscribers personally, as if they are a person, and not just a name on your list. This is one of the most dangerous things you can do to your list.
So how can you treat your subscribers personally? The first thing you should be doing is using your autoresponders personalization technique to make sure your subscribers are begin addressed by their first name.
The second thing you can do to treat your subscribers personally is to write the emails as if you are writing it to one person. Envision one subscriber in your mind, then write to that one person alone. Do not use language like to all my subscribers or to you all. Be sure to write as if you know the very one person who is going to read your letter, and write only to that person, then use your autoresponders personalization feature to send it to each person individually.
The next four mistakes made by email marketers are:
1) Mailing too much salesy material and not enough content and free gifts
2) Not mailing enough. If you only mail once a month or when you feel like it, people forget who you are and stop opening your email.
3) Not having a purpose for your list.
4) Not having a coherent theme for your list
Bonus: Not separating different niches.
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Sean Mize is a full time internet marketer who has written over 1200 articles in print and 9 published ebooks.
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