Email Marketing - How to Write Compelling Emails
Writing compelling emails. I think that one of the most compelling things we can do in our emails is to create long term trust. If there is long term trust, if the reader trusts you, then the very fact that you recommended a sales page is compelling.
I think of it as the difference between going to a new car dealership to buy a new car and some kid with slick hair is all hypey about the new car he wants you to buy. No matter how compelling he tries to be, no matter what kind of bonus he offers, you really dont want to buy it from that kid.
But if your best friend worked at the dealership, and you walked in, and he poured you a cup of coffee, and you sat outside and drank it for awhile, and finally you asked, hey, friend, anything new come in from Detroit today? Then your friend says, yeah, theres one orange one here thats your favorite color isnt it? yeah, I thought of you when it rolled off the truck, what do you think? --- What do you think? Who makes the sale? I say the friend. And thats the attitude you need in your emails. They will buy from you based on your relationship, not based on your hype and excitement.
The biggest thing you can do to compel is to always be honest, to be truthful, to over-deliver. Then they trust you and that is compelling.
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