Email Marketing - How to Make Your Emails Personal - Part 2
But in addition to name personalization, write the letter to a person. Use the word you when writing to them, not you all or my list subscribers. This letter should feel very personal, and they should not be able to tell the difference between the autoresponder email that went out to 2,000 or 10,000, and the personal response you gave to a question they asked you.
I remember when I had been corresponding one time with a fellow list-owner and during the correspondence I sent him an autoresponder email that had the headline a free gift for you and there was a link to a free book. This guy wrote back and thanked me personally I had sent them like that before, but I think that he really thought it was part of our personal correspondence now that is what personalization is all about!
I want you to imagine that you are writing to your best friend who is away on a summer trip. Imagine that you are talking to a friend on the front porch, while drinking iced tea, watching the sun go down. Imagine that they have asked you about the best way to write an email, or create an ebook, or write an article. And then write the letter as if you were sharing the directions right there with your friend.
That is the attitude you want to have when you write your emails. Always test the email and send it to yourself. Then actually open it and pretend that you are the subscriber. How would that letter make you feel? Closer? Colder? Would you click the link?
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