Email Marketing - How to Make Your Emails Personal, Part 1
Email Marketing - How to Make Your Emails Personal, Part 1
Although I have already covered this some, I want to give you some more mental pictures that will really help you make your emails personal. And I think that when they are really more personal, that you get more opens and you get more click throughs and you get more sales.
It is interesting to me, when I get the same affiliate email from several people and I want to buy the product, I will search for the person I like the best, with whom I have the best online relationship, clear my cookies, and buy the product from their link. Why? Because in some way, even though I have not met them personally, something in their letters to me has induced me to feel like I know them, like I like them, and I want to put the commission in their pocket specifically.
The obvious thing is, you need to use the personalization technique your autoresponder company offers, so that your headlines and titles read Firstname, and your salutation in the letter reads Dear Firstname,. Notice that I capitalize their first name. I really hate it when I get an email and my first name is not capitalized. Now, the crazy thing is that when I sign up to autoresponders, and I do it a lot so I can see what is going on out there, I usually dont capitalize my name because it takes extra time for me. But I still dont like it when my first name is not capitalized. And do not use their last name it seems that open rates go down when you use their last name, too.
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