Email Marketing - How to Get Higher Open Rates

Email marketing has become a much more competitive market in the last few years, and it is something that has evolved into something that only the savvy, creative, crafty, and intelligent can get good at. You see, if someone is getting 100 emails a day, you have to do more than just have the catchiest headline to get read. You cannot have the best headline everyday, and yet you want to be read everyday. So you have to get good at some other things.

Here is a list of what I believe works best for getting higher email open rates:

1) You must think along the lines of developing a relationship with your email subscribers. Just think about this, if you get 20 emails today in your inbox, and two of them are from friends, which ones are going to get read for sure? The ones from friends are going to get read first, and only a few of the rest might get read. You have to become their friend. Send them useful information. Send them only the best. Find out what they need, and get it to them. Answer questions from your readers. Personally. Never have an autoresponder email answered by another autoresponder. Find a way to answer every email personally. You see, it is the people who are interactive that are going to buy, anyway.

2) You must always give them in the email what the headline or subject line says. Never, ever, use gimmicks. The one time benefit you gain from the gimmick is eclipsed by the lack of trust you get more opens once, but then your open rate goes down.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Sean Mize is a full time internet marketer who has written over 500 articles in print and 9 published ebooks.

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