Email Marketing - How to Format Your Emails so That They Look Clean and Are Easy To Read

Your emails need to be written so that they can be read in basically one eye movement from left to right. Also, the emails need to be formatted so that they are not reformatted by the email recipients email host.

The easiest way to keep that from happening is to format the emails so that they are no more than 65 characters wide, including spaces. If they are wider than that, some email programs will reformat them, and the emails end up looking real choppy some lines are real long, and some are real short. There are several email editing programs out there; you can find them pretty easily using a search engine, or you can do it by hand by counting out 65 characters and placing a ruler across the top of the word processing document, and hitting return at the end of every line (basically creating a hard break after each line).

I personally think that if you give a hard return at the end of every few sentences, that it is very readable and probably creates more clicks long run, like this:

So this is what

it might look like

if you were to hit a

hard return after

every few words.

It basically makes

a lot easier for the

reader to just scan

down and get to your

click through if they

are in a hurry.

This also creates a

distinguishment between

your emails and many

of the others that people

receive every day.

As you are writing emails, you can play around some with how they look, and you should come up with something that complements your personality.

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