Email Marketing - Dangers of Email Marketing Without Purpose

One of the things I have discovered with my email marketing is that when I do not have a clear purpose for my week of emails, I generally tend to do less business than if I know exactly which email I am going to send each day, and to which segment of my list.

Why? I think that one of the biggest advantages to email marketing with a purpose, or specifically choosing which items you are going to promote, or which content you are going to send people, ahead of the time you send it, is that you can make your email campaign coherent. This allows you to specifically direct people to think a certain way before they ever read your sales letter.

On one of my most lucrative campaigns, I will literally plan 5 days of content and responsive emails that lead my subscribers to feel very specific thoughts about what they are doing online, then I strategically send them a sales page that connects with the education I have been sending the last few days.

When you do not have purpose, you may also make the mistake of sending people unrelated products or product offerings.

For example, if you do not have purpose in your pet supplies web site and email campaign, you might be tempted to send out an email everyday promoting a product for different types of pets, one each day. But the majority of your email subscribers are not owners of one kind of pet. There are many kinds of pets and respectively many kinds of pet owners.

By targeting your leads, in this case, running several lists, one for cats, one for dogs, etc., you can improve your response rate immensely.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1200 articles in print and 9 published ebooks.

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