Email Marketing Campaign - Ideas for Structuring Your Email Marketing Campaign

What are some other ways that you could structure your email campaigns?

Any mix of the following makes for a good structure, the most important thing is that you think about why you are doing it so you can understand your statistics when you look at them.

You can include free gift emails, these build incredible loyalty. And one thing on free gifts they must have some non-free value. If you give away free junk, it will not earn you any kudos with your subscribers. Anything you send to your subscribers will be a reflection of you and the quality of your products. Your subscribers will expect the same level of quality from your free gifts as they do whatever they pay you for. And they will assume, if your free gift quality is low, that the quality of your paid products is also low.

You may think that you do not want to give away things you could get paid for. But think about this you are getting paid for the free gifts if, as a result of the free gifts you give away, you create rapport with your subscribers and they end up buying more from you later.

You can include content emails in your email campaign. Again, these have to deliver real content, not just filler. Your readers will be evaluating you and your products by the free content you deliver, so it must be of the highest quality. One thing you can do here is to offer a free excerpt from one of your paid products, and include a link to your paid product at the end of the email.

The most obvious thing that you can include in your email campaign structure is referral letters. Now I call these referral letters because they should only refer someone to a web site, even if it for your own products. You see, when people read hype in your emails, and they get to the sales page and are not impressed, they will be less likely to go to a sales page you recommend in the future. Far better to get fewer click throughs and protect your list for future mailings than to get more click throughs today and lose the opportunity in the future to continue to make recommendations.

Another thing that I like to include in my email campaigns is feedback emails. I ask my subscribers interactive questions, questions like:

What do you want to learn more about?

What is your greatest struggle in (your niche)?

What is the hardest thing you have found in (your niche)?

If you could learn more about 3 things in (your niche), what would they be?

And then at the end of the email, I use language like this:

Please, just hit reply to this email to send me your answers.

Now obviously you can use web form or survey form to do this, but I like this method because it is nice and simple and creates a feeling of personalization that doesnt come from a survey.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Sean Mize is a full time internet marketer who has written over 500 articles in print and 9 published ebooks.

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