Email Marketing Basics - How to Write an Email II

You never know what is going to be in the email. You dont even know what mood the person is going to be in. You dont know if they are happy or sad or angry or peaceful. You dont know if they want to start a war or end a war or anything.

There is anticipation, excitement.

That, my friend, is how your emails should be. They should NOT be predictable, boring, or unexciting. They should not be passively written from some kind of formula. They should proceed from your gut, from your heart.

Now do not get me wrong here you have to know what you are going to say. And you should always write from within your own personality.

Do not try to be someone you are not. Do not try to write emails just like someone else because they are successful and you are not yet successful.

I remember when I was first starting online, one of my first email sequences I just took a whole bunch of affiliate emails and looped them together. That did not do well. Why? It was not my style. You see, the people coming to my web site and email campaign had read my articles they liked my style or they wouldnt have signed up for my ecourse. But then my ecourse was some scripted set of emails from someone else. And they knew it wasnt me.

Now, maybe they didnt really know it wasnt me but they knew they didnt connect like they did when they read my articles

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1200 articles in print and 9 published ebooks.

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