Email Letter Writing - How to Write Content and Free Gift Emails - With Examples

How to Write Content Emails

Generally with a content email, I know that my response rate is going to be low, so I am not really trying to get clicks, although I will usually put a link back to me at the end.

A great content email might just be an article that I have written. I will use the title of it for the subject line, then I might use language like this to lead in:

Dear {!firstname_fix},

I have recently written something I though you might like:

Or I might just lead immediately into the content. As long as the content is good, you can use either method, if it is not, you should not be using it!

Remember that this email is just to build rapport; I am not trying to sell anything here. What I want is for my readers to like and respect me so that they will buy from me in the future.

How to Write Free Gift Emails

Generally with a free gift email I will simply write the following:

Dear {!firstname_fix},

Here is a free gift for you:

Or Here is something I thought you could use (100% free)

The nice thing about free gifts is that people really appreciate them. Sometimes if I have been sending out a lot of sales or referral letters and my list responsiveness has gone down, I will send out a few free gifts to spark things back up and sales usually go back up!

One thing that I have started doing with my free gifts is creating backend offers.

So what I will do is set up the download sequence the same way as if I had sold something, except that they product is free, and after they click through to get the free item, they get script like this:

Thanks for accepting my free gift. Here is the link to download it: (download link here). But before you download it, please check this product out; I have been able to secure a special price just for you:

At this point, I place the sales letter here.

The conversion rate on this sales letter, although lower than if I had sent them directly to this page, is still better than the 0% conversion you get if you send them directly to the free gift. And one thing that is nice about the free gift is that the open rates and click through rates are a lot higher, so you get a lot more exposure than you do with a normal referral letter.

Another thing that has worked quite will for me has been to write a short free report (4-7 pages) on the topic of one of my paid products. At the end of the free report is a link to my paid product, with script like this: If this report has been useful to you, you might like my (name of my product). Click here to take a look: (link to my product).

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Sean Mize is a full time internet marketer who has written over 500 articles in print and 9 published ebooks.

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