Email Aesthetics- APPEARANCE is Everything!

Email Aesthetics

It`s an old, old saying, but it`s true: you only have one\r chance to make a good first impression. And in email, the\r first impression is always visual -- a consumer LOOKS/SEES\r before he/she READS.

Imagine walking by a grotesquely garish storefront with all\r kinds of things hanging off the front porch, every floor\r painted a different color, and odd music playing through\r loudspeakers. Would you want to walk in the front door? No\r way! You`d assume that the owner is a kook, at best, or a\r deranged axe murderer, at worst.

Did you ever have an ugly looking email land in your\r mailbox? You know what I`m talking about: an orange\r background and yellow borders, multi-colored text in all\r sizes from gigantic to microscopic, a message that looks like\r it was created by a crazed six-year-old? If you did, I bet\r you didn`t feel the urge to read it. You probably just\r wanted to delete it as quickly as possible.

=> PUT OUT THE WELCOME MAT\r You want your email message to be friendly and inviting, not\r bizarre and scary. The suggestions below -- and they`re\r just suggestions, not hard and fast rules -- will go a long\r way towards making recipients` eyes say \"come on in!\" to\r your message.

=> DO`s and DON`Ts FOR ATTRACTIVE EMAILS

-DON`T use COLOR fonts in your message. (Leave that to\r junior high girls who want to write about Britney and\r Justin)

-DO use BLACK TEXT ON A WHITE BACKGROUND. (When you`re\r \"speaking\" in black-and-white, people will give their full\r attention to your message without being distracted by your\r color scheme.)

-DON`T use UNCOMMON FONTS. (If someone`s system doesn`t\r recognize the font you`ve selected, they could see gibberish\r instead of your brilliant message).

-DO use the email marketers` FAVORITE FONTS: Arial, Times\r New Roman, and Courier New

And please.

-DON`T use flashing buttons or banners in your email! (Your\r prospects have undoubtedly gotten their fill of \"bells and\r whistles\" when they`ve surfed the Internet. They don`t need\r more from you.)

=> GET HYPER\" WITH EMAIL HYPERLINKS

An \"email hyperlink\" is just techno-talk for a link in your\r email to a website, or email address. Sounds simple enough,\r and it is -- unless you try to contact a prospect on AOL who\r may not be able to receive \"clickable\" links.

Don`t worry. There`s a \"fix\" for this: simply type mailto:\r in front of your email address (no space in between, and\r include the : )

=> ALWAYS USE SIGNATURE TAGS

Today, it`s common practice on the Internet to tell people\r about your product or service with a SIGNATURE TAG, which is\r 3-6 lines of text (usually) that is automatically added to\r every message you send.

If you`d like to add a tag to your messages, simply open\r your email program. Find the SIGNATURES TAB (located in the\r TOOLS/OPTIONS menu in Outlook Express). Follow the (simple)\r instructions for creating a sig file. Easy as pie...and the\r results will amaze you.

Sincerely,

Steven Ackerman

If you would like to subscribe to my entire series of helpful articles and my FREE internet home business tips and website marketing secrets newsletter with hundreds of moneymaking tips and tricks. Just go to my website, \"Work at Home Ideas and Opportunities\" at http://ackerman55.com . Enter your contact information and click the \"Free Signup!\" button. Your privacy is guaranteed.

Consider Garage Flooring To Transform A Forgotten Space
For any of us who own a home, we have all come up against the decisions associated with choosing new flooring. Whether were p...

Female Tattoos - Add Attraction to the Overall Appearance
Body Art or Tattoos as it is called by presently, is not a new concept but an age old concept which is thought to be continui...

Best Email Marketing Campaign For You: How To Find It
In order to identify the best email marketing campaign for you, you will need to know the different ways in which email marke...

Email Marketing Software
Email marketing, with its ever-growing complexity and infrastructure, requires perfectly suited software. The right software ...

Email Marketing - How to Email Market Better Than the Best
The internet is a great means of communication where you can rent out lists for your email marketing. It is also possible for...

Stop Buying Email Lists
The saying Quality, not Quantity is applicable even to the world of email marketing. So many organizations are purchasing lar...

Business Email Hosting
Nowadays, email is identified by many experts as a basic conduit of communication in the modern-day economy. Its significance...

Essential Rules For Effective Email Marketing
If you want an email campaign to succeed, you don`t want tooffend anyone when sending your messages. Turn off aconsumer with...

The Most Simple Way to Mask Your Email-address
We all know that spammers are looking for your email-address. You can mislead them easily in order to prevent receiving spamm...

Profitable Email Marketing - Tips to Remember for an Effective Email Marketing
If you want people to be reminded about you or your company, email marketing is the best solution to do. You can actually upd...

Marble Tiles for a Stylish Kitchen
The most popular kitchen stones are the marble; because marble are very elegant and it gives classic look. It can last for a ...

Email Marketing Software - Tips For Maximizing Your Campaign
Email Marketing Software Strategies and TipsYou want your email marketing campaign to be successful. Email marketing softwar...

Email Marketing - Email Marketing For Maximum Success III
Once you have overcome these basic errors, that most email marketers have been guilty of in the past, email marketing can be ...

Targeted Email Marketing Intro
Targeted email marketing means different things to different people, but basically true targeted emailing is sending out emai...

Bulk Email Software
Sending bulk email for roping in new clients is a strong and effective marketing strategy. For any businessman, whether exper...

Responsive Email Marketing 101
Are you new to the process of email marketing? If so, you may be unsure how to maximize the potential of each of your corres...

Your Email Signature - How to Use an Email Signature to Drive Traffic
I am not going to spend a lot of time on this, except to tell you to do it, and show you how. This is one of the easiest way...

Advantages and Disadvantages of Email
With the growing popularity of the Internet more and more people are communicating via email. This fast and efficient method ...

Email Hosting Services
Building a web site that can make your companys presence known by numerous clients is said to be easier said than done. But i...

Email Marketing - How to Recognize and Deal With Bounced Emails
Pay Attention to Bounces and WhyWhen an email bounces, it has not been able to be delivered. Most email providers will give ...