BlackList Monitor Gives Businesses Options to Ensure Opt-in Email Gets Through
Email may be fast becoming the preferred means of business\r communications and marketing, but, according to Karen Fegarty,\r it is only an effective tool if your messages are getting\r through to your opt-in clients. This is not always the case.
You can find a lot of data that shows that information is\r not getting through by email, and the impact that has on \r any given business. AOL currently blocks about 80 per cent\r of all email to its users, data from Return Path suggests, \r on average, 22 per cent of legitimate opt-in email\r wasnt delivered to user inboxes, and the costs to business\r of incorrectly blocked opt-in email is expected to reach\r $419 million by 2008.
Why is such a high percentage of business email not getting\r through? For the most part, it comes down to the growing \r phenomenon of blacklists. A blacklist is a database of \r internet addresses (IPs) that have either been identified \r as, or are being used by companies and individuals to send \r spam. There are many blacklists in existence and service \r and bandwidth providers (ISPs) subscribe to these lists to\r filter out the spam that their customers receive. In theory,\r its a sensible solution to a significant problem, but the\r lists have their flaws, which means that many legitimate\r opt-in messages are being blocked from reaching business\r clients. Because it only takes one complaint, it is very \r easy for a companys IP to be added and erroneously to\r a high-use blacklist like SpamCorp. Also, many blacklists\r add IPs in blocks, so if one user of an IP is labeled a \r spammer, any business using it will be penalized. And there\r have been instances where companies have falsely reported \r competitors as spammers, just to gain a market advantage.
Fegartys company, MailWorkZ, has come up with one of the\r most effective tools available to avoid erroneously blocked \r opt-in email BlackList Monitor. Launched in 2004, the \r web-based service actively monitors, on an hourly basis, \r 75 of the most popular blacklists, providing clients with\r automated email notifications if their IPs are found on\r any of these lists. It also provides clients with the \r best available information on how to contact and negotiate\r the removal of their IPs from any blacklist.
According to Fegarty, the genesis of BlackList Monitor came\r from problems that MailWorkZ and its clients were having\r sending email to clients.
Not only do we have an email marketing software product\r Broadc@st - that companies can buy and use to send their \r own campaigns, we also conduct email campaigns on behalf\r of clients through our own servers.
Seeing the deliverability of a major clients email decline\r due to blacklists, Fegarty and her team knew they needed\r an effective solution, and fast: We needed to determine\r exactly where we were listed on a real-time basis so we \r could take immediate steps to be removed. We didnt have \r time to check the lists daily, let alone hourly, or to find\r information to negotiate a way off the lists. It needed to \r be an instant, automated process.
With this in mind, MailWorkZ spent about four months of \r development work over the course of a year coming up with\r a solution using the .Net platform. During that time,\r the company conducted extensive research, wading through \r thousands of blacklists to determine the ones that were\r checked by the majority of major ISPs, how the lists \r determined legitimate email, and how to negotiate a way \r out of these databases.
Since its launch in June 2004, MailWorkZ has registered \r more than 400 active BlackList Monitor accounts, and is\r monitoring more than 1000 IPs. Client renewal rate, \r adds Fegarty, is over 50%, and feedback has been uniformly\r positive.
Clients are indicating that this is a necessary tool,\r improving their email marketing success. Theyve also\r indicated that they appreciate the fact that it is easy\r to use, and how beneficial the removal information is\r for them.
Fegarty says that the company is focusing its marketing\r efforts on the UK and building greater market share in\r the U.S.
Mark Campbell is a Halifax, Nova Scotia-based marketing\r and communications consultant. He can be reached at\r krambell@ns.sympatico.ca.
More information about MailWorkZ (http://www.mailworkz.com) and the BlackList Monitor (http://www.blacklistmonitor.com) products can be seen by\r visiting their sites.
What Is A Blacklist Monitor Service?
Online marketers find email messaging helpful in their campaign. Thousands of email addresses are prospects and can increase ...
Delisting From A Blacklist - The Key To A Low Bounced Email Rate
Spam has not only affected email users but as well as online businesses, big and small alike. Spamming caused mail administra...
Email Communication
Gartner estimates that half of the 5.5 trillion emails sent in 2001 was business related.Email has already taken over as the ...
Best Practices for Email Marketing
If you run a small business, then you probably already know that one of the most successful, cost-effective marketing strateg...
Email Marketing Solutions & Targeted Email Campaigns
The advent of the Internet has brought about many great ideas and applications to advance businesses worldwide. Needless to s...
Email Marketing Software - Tips For Maximizing Your Campaign
Email Marketing Software Strategies and TipsYou want your email marketing campaign to be successful. Email marketing softwar...
Email Marketing Can Help Improve Your Online Marketing Services
Many of you might disagree with the fact that email marketing is an essential part of your online marketing services without ...
Opt In Email List Marketing How to Do Email List Marketing
Opt in email list marketing is one of my favorite ways to make money online, in fact, the bulk of the money I make online com...
Business Email Hosting
Nowadays, email is identified by many experts as a basic conduit of communication in the modern-day economy. Its significance...
Keep Your Work From Home Newsletter From Being A Spam Filter Casualty
Its hard to get your email through to clients, friends and family with all the Spam Filtering going on these days. If you ar...
Best Email Marketing - Improve Your Profit Through Powerful Email Marketing
Right now using just one strategy in making sure that your profit will increase is not enough. There is the need to mix and m...
Discover How To Greatly Improve Your Email Marketing Subscriptions
Sending out strategic email campaigns is a great way to improve customer loyalty and gain new customers. Your customers will ...
7 Ways to Email Marketing
Once the product is manufactured or produced it has to be brought to the market and to inform customers about the product, ma...
Quick Email Marketing - Ways To Make More Profit With Email Marketing
In the present world of extremely high level of competition amongst the web sites your web based business cannot flourish unt...
Best Email Marketing Campaign For You: How To Find It
In order to identify the best email marketing campaign for you, you will need to know the different ways in which email marke...
How To Ensure Your Email Reaches Your Readers
With SPAM filters continually increasing their efforts to stop unsolicited mail, more and more of your legitimate marketing e...
Managed Email Marketing Vs. Self-Service Email Marketing
By now you may have realized that your business is in need of an email marketing campaign to keep up with todays competitors....
Bulk Email Internet Marketing - Autoresponder
Bulk email internet marketing can be a very profitable way of making money online if you know how to go about it. Its not di...
E Mail Writing the Perfect Email To Get Attention
Is there something to writing the perfect businesses email, or should you just sit down and write as your ideas come to you?T...
Is Email A Handshake Instead of a Kiss?
Choose your sales tools carefully; very, very carefully.This especially applies when someone sends you an inquiry via email a...